Every lead, scored 0–100.
We rank every business on signals that predict who actually buys a website — so your outreach time goes to the leads most likely to close.
Signals we look at
Website quality
No website at all is the strongest signal (+38). Polished, professional sites lose points (−12) — they don't need you.
Social-only detection
Facebook, Instagram, Linktree, Carrd, business.site, Google Sites — none count as a real website. Social-only adds +32 with a bonus for active engagement.
Reviews & rating
5–150 reviews is the sweet spot (log-scaled bonus, ~+8 to +14). Almost no reviews loses points; sub-3.0 ratings lose more.
Completeness
Missing phone or category info means a neglected listing — and an opening for outreach (+4 / +3).
Polish penalty
Already established with many reviews? Score moves up gently but not as high — they're harder to convert.
Score tiers
| Range | Tier | What it means |
|---|---|---|
| 81–100 | Exceptional | Quick Win. No real website or social-only, weak presence, clear opening. |
| 61–80 | Strong | Worth a touch. Outdated site or thin online presence. |
| 31–60 | Decent | Worth qualifying. Mixed signals — niche-dependent. |
| 0–30 | Low | Filtered from default results. Already polished or active. |
Worked example
"Atlas Plumbing Co." — no website, 68 reviews at 4.3★, phone listed, plumbing niche. Website presence (+35), 21–50 reviews band (+16, scaled to 68 → +22), strong rating (+10), contactable phone (+8), plumbing/contractor niche (+12). Final score: 92 / 100 — Exceptional. Tap the score in your dashboard to see the same breakdown for any lead.
Scores estimate lead potential and are not guarantees. Results vary by niche and geography.