Every lead, scored 0–100.
We rank every business on signals that predict who actually buys a website — so your research notes time goes to the businesses most likely to close.
Signals we look at
Website status (0–45)
The dominant factor. No website at all is the strongest signal (+45). Weak / template sites add +30, average sites +14, and polished modern sites only +6 — they don't need you.
Social-only detection
Facebook, Instagram, TikTok, Linktree, Carrd, Yelp — none count as a real website. Social-only presence adds +38 to +42 depending on the channel, because the business has demand but no real web home.
Demand signals (0–25)
Reviews (0–15, log-scaled — 200 reviews caps out) plus rating (0–10, peaks at 4.3–4.7★). A business with real customers and real revenue but no website is the highest-intent lead you can find.
Profile completeness (0–15)
Missing phone (+5), incomplete address (+4), no reviews (+3), unrated (+3). A neglected Google profile means an owner who hasn't invested in their online presence — a natural opening.
Brand & niche value (0–15)
Weak web brand footprint adds points (no site +9, social-only +7, template +8). High-ticket niches like dentists, lawyers and contractors add +2 to +5 on top, since each closed deal is worth more.
Score tiers
| Range | Tier | What it means |
|---|---|---|
| 76–100 | High opportunity | Quick win. No real website or social-only, strong demand, clear opening. |
| 51–75 | Strong opportunity | Worth a touch. Outdated site or thin online presence with proven demand. |
| 26–50 | Moderate opportunity | Worth qualifying. Mixed signals — niche-dependent. |
| 0–25 | Low opportunity | Already polished and active. Hard to convert with a cold pitch. |
Worked example
"Atlas Plumbing Co." — no website, 68 reviews at 4.3★, phone listed, plumbing niche. Website status: no website (+45). Demand: 68 reviews log-scaled (+13) and 4.3★ rating (+10). Profile: complete (+0). Brand: no web footprint (+9) plus contractor niche (+5, capped). Final score: 82 / 100 — High opportunity. Tap the score in your dashboard to see the same breakdown for any lead.
Scores estimate lead potential and are not guarantees. Results vary by niche and geography.